Why you should hire a designer to build your brand

First impressions count right?

It takes 7 seconds for someone to form a first impression of a brand [1]. In the blink of an eye, you could gain a new customer or lose one, and it doesn’t matter how good your product or service is. If you don’t present yourself in an appealing way, you’re putting the potential of your business at risk.

So how can you make a good first impression?

A logo is the first element of your brand and business that people see and it appears EVERYWHERE. From business cards and social media accounts to brochures and websites. If your logo doesn’t resonate with your specific target audience and isn’t professional enough in style, your customers won’t stay around for long. 

Let’s pause for a second. Imagine you’re a sophisticated, established law firm but you have a low-budget logo that is pixelated. People coming across your business will instantly distrust your business and try and find an alternative. Keep this in mind when considering whether you should invest in a logo designer. 

As a small business owner myself, I know that starting a business can be a real challenge. You spend A LOT of time and effort in making your business the best it can be, through hard work and learning you have become an expert in your field and your business is nothing but professional. 

But keep in mind that before a potential client or customer even tries your product or service, they assess appearance - it’s human nature after all! A brand with a professional logo design as part of their brand identity immediately generates trust, inspiring someone to delve deeper into something they know nothing about. A solid logo and brand identity can also help to build customer loyalty over time, as your business grows and develops. Authenticity isn’t something that can be forced. Consumers are smart and they expect a lot from brands, especially when it comes to legitimacy. Having a strong logo and brand builds a much deeper emotional connection between your brand and your customers. 

Just like you’ve worked hard to becoming a leading expert in your field, professional logo designers have worked hard to become a leading expert in theirs. Who could be a better fit for a job than someone who has years of experiences and a proven track record? If you need convincing, you can see what I’ve done.

Why bother hiring a logo designer?

A logo identifies you from your competition. It identifies your company or product via the use of a mark, flag, symbol or signature. It doesn’t sell your company directly nor describes your business, but it provides a visual identity that genuinely reflects the style and meaning of your brand. So much can be said through a logo which is why it’s important to make sure you choose the right one. A big part of a logos success relates to who designs it. 

Professional logo designers have the knowledge and expertise to provide a logo that targets your specific audience conveying to them that your business is both stable and reputable. A successful logo designer should be highly dedicated to your branding success, guaranteeing a professional and polished final logo. 

It’s also very important to have a logo that is practical.

Did you know that what looks good on a desktop computer may not reformat properly to look just as good on a smartphone? Logo designers do, it’s literally our job →

Investing in a professional logo will ensure that you get all the types of files that you need, specific for both print and web use. This will help avoid pixelated logos or blurry elements as well as the possibility of variations of colour in your printed materials. Having consistent brand representation, across all channels and platforms, is crucial to make sure your clients and customers know that they’ve found you every single time. Meaning that when they see your website on a computer, receive an email from your company or find a business card in their bag, they recognise your logo.

Collaboration is key

A lot of clients thinking about hiring a logo designer worry that once they provide a brief, everything will be in the designer’s hands, and they will no longer have a say. Any good logo designer will always collaborate with you. If there’s one thing we know, it’s that branding is all about balance – a balance between your vision and ours and a balance between pure good looks and a well-conveyed message. 

Creating each logotype has its own specific flow, it’s not just about one good idea. It’s our job to take everything you tell us about your business, your values and your target audience and make it into something visually stunning. We think about your brand mission and your competition – as well as the right visual composition such as optical balance, correct colour selection and of the course the key element. 

It's really not just about a logo. It’s about considering the possibilities of developing a visual brand identity as well as the implementation of said brand identity on various promotional materials. Depending on your specific needs and agreed service, we can create an entire brand guide with defined brand standards to ensure material consistency that will certainly communicate the level of professionalism and stability that your business stands for.

Money worth spending

We all want to save where we can but as a business owner your primary objective is making money, right?

Having a sophisticated, recognisable logo can bring in a lot more revenue than you might think, especially when it comes to returning customers or clients. Now more than ever, in such saturated markets, brand loyalty is like gold dust. 

In other words, the money you spend on your logo design is worth it. The better logo and overall presentation you have, the more consumers will be drawn to your business. The more consumers you have, the more money you make. Simples!

Ready to bring your business to life? Let’s Chat →