FCWC

To create a brand that attracts Nicole’s niche target audience efficiently.

Sally's goal was to establish a brand that embodies both the club's location and her own personality.

I designed a modern and daring brand that effortlessly fuses the essence of the Fylde Coast with Sally's personality. The combination of aqua blue and sandy cream reflects the coastal theme, while the vibrant pinks and purples capture Sally's distinctive character. This exclusive color palette, coupled with weightlifting imagery, establishes a brand that stands out within the industry and resonates with both the club and Sally.

“When I contacted Jade about rebranding our club she was incredibly helpful and open minded. I knew I wanted something that was completely different to what we have had before but also something that represented me, a more personal approach.

"Jade was incredibly professional, patient and listened to exactly the kind of vibe I was looking for.

"What Jade created was perfect. It gave the club a vibrant and fresh new look. I’ve had so many comments on our new logo, the colour way is my favourite and works so well across so many different things including our new club kit.

"I love all the different ways I can use my logo and all the variations Jade created. The colour palette, graphics for our website and social media has brought the clubs image to life.”

→ Sally Thompson-Taylor Founder of FCWC