POSIBL

To name and create a brand for a CrossFit inspired, fitness company. With the brand ethos in mind, “We are not only here to create high quality fitness clothing for your workouts, but to bring together a community of individuals from all walks of life working towards their fitness goals” I created a versatile and contemporary concept that can be expanded across a variety of different mediums.

‘POSIBL’ empowers the everyday athlete. The brand needed to be contemporary, bold and memorable. In order to reflect the business and it’s target audience, the brand styling needs to echo quality and show off it’s edgy personality. POSIBL is not a bright, fluffy brand. The apparel is to be created in a muted, deep colour palette oozing style and attitude.

Together with the founder of 'POSIBL' I have created a modern, fearless and exciting brand. As the founder and the POSIBL HQ reside in Cardiff, it only seemed logical to take a meaningful, Welsh word and create a brand around it. Possible translates to POSIBL. Not only is this a strong, original name, it stands for what the business is about. They believe anyone can achieve anything they put their mind to and are here to encourage and support the everyday athlete.

The black, white and grey colour palette allows for colour freedom within the clothing and advertising. There is no specific tagline for this brand. Instead, a strong tone of voice has been created with the intention to inspire and empower the ‘POSIBL’ athlete.

“Highly recommended!! Thanks Jade :)”

→ Andrew Driscoll Managing Director at CrossFit OGN + Founder of POSIBL