Ground Up

Rebrand Ground Up to allow them to stay relevant in evolving industry dynamics and create a contemporary, tech-based look that appeals to their target audience.

It is crucial that Ground Up stay relevant in the fast-paced tech industry. Therefore, they required a clean, modern look to connect more efficiently with their target audience.

Innovation is the cornerstone of Ground Up’s identity and mission. They strive to empower their clients to grow by providing cutting-edge solutions that cater to their evolving needs. With this in mind I created a bold, memorable design that implemented the use of an arrow.

The colour palette features a sophisticated midnight blue, vivd electric blue and neon aqua to create a dynamic visual identity that conveys both innovation and a refreshing sense of reliability.

I crafted a one-page website, combining design and content to deliver a streamlined online experience that conveys information effectively in a cohesive and visually appealing manner. As visitors scroll down, each section unfolds with smooth animations and graphic elements. The navigation is intuitive, guiding users through the site’s story while maintaining a sleek modern design.

“From the outset of our initial consultation, it became evident that Jaycee Creative was the ideal collaborator for our re-branding and website renovation project. Jade captured the essence of our company and its forward-looking vision from the very start, demonstrating a deep understanding of our goals. The initial designs Jade proposed perfectly aligned with our expectations. She welcomed our feedback and implemented any requested adjustments, showcasing her commitment to excellence and client satisfaction. We highly recommend Jade and we now use her regularly for our design services.”

→ Mark Dale Founder of Ground up