HR Made Easy
An independent HR consultancy offering clear, instant HR guidance and support.
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To create a re-brand and website for a business in need of a refresh. Claire came to me seeking a new, modern brand that would allow them to stand out from an already very busy industry.
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The world of HR can be very corporate and stale when it comes to branding and style. HR Made Easy want to shake up the industry with a positive, energetic but professional brand style to match their business approach.
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HR Made Easy’s business objective is to do exactly what the name suggests... Make HR easy! The goal is to take the stress and complicated nature of HR away from companies.
After discussing this point further with Claire, I concluded the brand needed to be quirky but reflect professionalism. The colour palette includes a strong, corporate navy to balance out a bright, exciting coral. Uniformed pattens containing dots and lines were created to symbolise the day to day organisation within the HR sector.
The WordPress website is responsive, bespoke and works seamlessly across desktop and mobile devices. The majority of HR Made Easy's clients are business owners and therefore will opt to view websites on their phones and tablets due to busy schedules. The website contains hints of animation and block, flood colour to create a unique feel.
