MJ’s Eco Lifestyle

To create a brand identity and website for a planet conscious, health and beauty store. MJ came to me seeking a fresh, positive brand identity that encompasses her ethos of a greener future.

MJ is a strong believer that everyone can make an impact. She has carefully selected a collection of specialist suppliers and products, making it easy to switch, to a more sustainable and ethical lifestyle.

After finalising the target audience, we discussed the ethos and purpose of MJs. The stores goals were to target a predominately female clientele, living a more eco-friendly lifestyle. With this in mind, I created a soft, feminine and balanced brand, with a unique feel.

The brand colour palette is minimal, modern, and inspired by nature. The white is thoughtful, spiritual and simple. Soft pink is tender, charming and feminine. Green is restorative, balanced and fresh. Combined, the palette provides a natural, unique feel. The illustrations are organically shaped and include aspects of the natural world.

The website has been designed in a grid like system, this allows for a simple and easy, user experience across various screen sizes and platforms. The online destination celebrates and supports brands who prioritise the importance of caring for the natural world. Simultaneously attracting those seeking to live an eco-friendly lifestyle.

“Jade has been great to work with creating our brand and website. She has given her professional attention to the detail we required and we are delighted with the end results. I would highly recommend Jade who is truly talented and creative in her work.”

→ Mary Jeal Founder of MJ’s Eco Lifestyle