Quaglieri Beauty

To create a brand identity and website for a beauty specialist. Ruth came to me with the vision of growing her beauty salon via an uplifting, strong brand and online presence. Her aim is to attract more clients and help women to feel empowered and confident within their own skin.

Ruth is passionate and highly qualified within her trade. The business needed to represent this by reflecting confidence, trust and professionalism to potential clients.

After discussing her goals and aspirations for the salon, I created the tagline: 'Hello Beautiful'. This statement sums up the ethos and nature of the business, and runs throughout the brand. The organic colour palette creates a contemporary clash and quirky pairing, of a soft pink, bold berry and warm cream. It was important that the brand didn't adhere to an overly feminine stereotype, and the salon stood out as unique and professional.

The brand mark and colours can easily be rolled out across various platforms and print collateral making the brand ideal for self management. The photography style is a mix of grayscale imagery with a cream overlay and full colour. This is to allow freedom within the brand and avoid repetition.

To fit within the projects budget requirements I created Ruth a SquareSpace website. This option is time efficient, smooth and works seamlessly across desktop and mobile devices. As the website was to be client managed it needed to be quick and easy to update.

“Jade has just completed a complete brand re-fresh for me and designed and created my new website - quaglieribeauty.com.

"I gave Jade a brief for my brand values and what I wanted to convey, and she hit the nail on the head first time with the branding and design. The colours, typography, logo - are all perfect! And I have extremely high expectations!

"She has an excellent understanding of what clients need, and is able to action ideas to the letter! As well as her outstanding creating and design skills, she is a complete professional - she is highly attentive and works according to set timescales. Jade goes over and above expectations and I will 100% recommend her to anyone who is looking for branding or website design.”

→ Ruth Quaglieri-Woods Founder of Quaglieri Beauty