Nicole Booth

To create a brand that attracts Nicole’s niche target audience efficiently.

Nicole’s aim is to shift away from general personal training requests and focus exclusively on catering to outdoor sport athletes. Therefore, she needed a brand to reflect this target audience.

I crafted a contemporary and bold brand that seamlessly blends a natural aesthetic with subtle elements of climbing in the logo. Mindfully integrating earthy tones and organic textures, the design offers a visual experience rooted in nature. 

The dynamic imagery highlights individuals in outdoor activities, underlining the brand's dedication to an active lifestyle. This modern simplicity, coupled with nature-inspired aesthetics and a nod to pursuits like climbing, effortlessly appeals to the discerning target audience in search of a strength and conditioning coach to elevate their performance within their sport.

“Can I just reiterate how much I love my branding. You are amazing at what you do, it was like you were in my head and brought everything to life when I saw it all together.”

→ Nicole Booth Founder of Nicole Booth Strength & Conditioning