WELL The Brand

To create a contemporary lifestyle and clothing brand aimed at anyone who wants to do well and thrive in life.

Nikki and Siany’s dream for their business was to have a brand they could fall in love with and grow.

After our initial chat, it became clear that Nikki and Siany had big ideas for their social media and brand products, (such as hoodies, totes and water bottles). All they were missing was the perfect brand to compliment their vision.

The brand needed to stand out in the wellbeing space, while being careful not to appear too masculine or loud. The photography needed to be calm, holistic and natural, avoiding any imagery that was too dark or corporate. With this in mind I created a contemporary, aesthetically pleasing logo with a neutral colour palette to compliment the organic imagery and general styling of the brand.

“We knew exactly what we wanted for our brand, but it was all in our head and we needed the right person to put it down on paper.

"After explaining our vision to Jade, she instantly ‘got it’, asking all the right questions. Her communication and time management was incredible. We knew what to expect and when, and she delivered exactly that.

"Not only did Jade create our perfect Logo, but she also threw a few curve balls in there with a slightly different design (which we also ended up loving) just to ensure we were heading in the right direction.

"We have had so many compliments about our branding from other designers - it’s really is a credit to Jade. We are thrilled the outcome and would recommend Jaycee creations to anyone!”

→ Siany + Nikki Co-Founders of Well The Brand