Travels & Wandering

To create an adventurous, fun brand that embodies the joy of travel and sport.

The goal of Travels & Wandering is to ignite excitement while providing valuable information. Therefore, the brand needed to be fun and approachable.

I designed a fun, adventurous brand that embodies the spirit of carefree travel. I drew inspiration from travel patches and car stickers when creating the illustrations and logo elements.

The colour palette blends natural hues with a modern twist, creating a unique retro aesthetic. The brand's handcrafted illustrations and typography merge bold and vintage styling to create a contemporary and memorable identity.

The versatile logo suite ensures visibility and impact in any size, making it perfect for social media and online usage, where the business primarily operates.