HouseWise

To create a timeless brand that reflected the HouseWise personality and essence.

The brand needed to align with Lauren's style, attract her target audience, and be versatile enough to adapt to her diverse ventures, from digital content creation to events.

I designed a timeless, contemporary brand that is both versatile and elegant. The handcrafted logo is bold and memorable, perfectly suited for the digital world where Lauren's business primarily resonates.

The chosen colour palette of purple, rose, and sand beautifully captures the HouseWise essence. Purple, with its rich and elegant tone, signifies creativity and sophistication, reflecting Lauren's innovative spirit. Rose, a warm and inviting hue, adds a touch of femininity and approachability, resonating deeply with her target audience. Sand, a neutral and grounding colour, brings balance and stability, ensuring the brand feels both modern and enduring.

This harmonious blend not only mirrors the client's personal style but also appeals to her audience, creating a connection that is both genuine and lasting.