Isabelle Frank Land & Homes

To develop a modern, high-end yet approachable brand and website that would enable them to engage with their clients in a welcoming, professional manner.

Isabelle Frank is a personal, family-run business. Their brand needed to convey a professional, high-end image, highlight environmental consciousness, and ensure client trust in their services.

I created an organic, family-built business aesthetic. The dark green, combined with a neutral colour palette, conveys trust, eco-friendliness, and approachability. The stylish typeface is both contemporary and timeless. Paired with the brandmark, the bolder typeface is softened, striking a balance between the natural feel of the land and the man-made angular style of property. The Isabelle Frank website is easy to navigate and has a strong brand presence.