NOET

To create a friendly, modern and approachable brand within a corporate industry. The team came to me seeking a rebrand and complete website overhaul that would allow them to engage with their clients in a welcoming, professional manor.

NOET aspires to stand out in their industry with a positive, approachable but professional brand to match their business approach. With this in mind a soft, clean and modern style was required.

After discussing how the business will be positioned within the industry, the NOET team opted to keep their logo concept. They commissioned me to re-position, style and advance the brand to suit their target audience and ideology.

The colour palette is soft and inviting with a professional, corporate grey blue to balance out a brighter orange. The traditional use of black and white has been replaced with a cream and grey to avoid any sharp, harsh visuals. A quirky mint green brings a unique edge to the business, allowing the brand to stand out from the crowd.

A positive, modern and inclusive imagery style steers towards learning and a happy working life complimenting the brand. This natural and organic style aligns with the NOET ethos promoting and encouraging a comfortable, working environment.

The website is responsive, simple and works seamlessly across desktop and mobile devices. The majority of people viewing the NOET website are on the move and will therefore, opt to view websites on their phones and tablets.

"Jade has just completed a complete brand re-fresh for my training company - Northofenglandtraining.co.uk

"Jade was able to translate my ideas into reality - the colours, typography, logo - are all perfect! And I have extremely high expectations!

"She has an excellent understanding of what clients need, and is able to action ideas to the letter! As well as her outstanding creating and design skills, she is total professional and really easy to work with - she is highly attentive and works according to set timescales. Jade goes over and above expectations and I will 100% recommend her to anyone who is looking for branding or website design."

→ Ruth Woods Founder of NOET